Search Engine Optimization For Dummies, 3rd Edition

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

* Plan a search engine strategy
* Build pages that offer visibility
* Make your site rank high with the most important search engines
* Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
* Use Google universal search, image search optimization, XML sitemaps, and more
* Choose the right keywords
* Track and measure your results
* Increase your exposure with shopping directories and retailers
* Boost your position with popular links and social networking sites
* Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Enjoy this great book! Brought to you by SMIRK.





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Touch Typing in Ten Hours

If you use a keyboard you need this book. Most of us use computers - many of us all the time - but how many of us can type properly? 'When you've learned how to touch type a 3000 word report will take you less than 1 hour to type!' With this book you can learn to 'touch type' in ten hours at a fraction of the cost of a course. It will also take you less time than the average course and, best of all, you can learn in your own home or office. Just think how much time you will save in your working day - and you will be able to concentrate on the content rather than finding the correct letters. Touch Type in Ten Hours contains easy-to-use lessons divided into manageable one hour blocks, and there are plenty of exercises to consolidate what you have learned. There is also a reference guide giving useful 'tips of the trade'. This new edition goes on to show you how to use Microsoft Word 2007 to best advantage. Most of us want to learn all the basics as quickly as possible and in no time at all you should be able to do everything from simple word processing tasks such as moving blocks of text, to more complex tasks such as mail merge, graphics and creating newspaper style columns. Spend a few hours now and reap the benefits for a lifetime, whether you are using a keyboard at work or at home.





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Beginning PHP and MySQL 5: From Novice to Professional

* Essentially three books in one, provides thorough introductions to the PHP language, MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites.
* Provides over 500 code examples, including real-world tasks such as providing an auto-login feature, sending HTML-formatted email, testing password guessability, and uploading files via a Web interface.
* Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.
Interested in becoming a master of the PHP language and MySQL database but don't know where to begin? This bestselling book ranks among the most thorough and practical guides in print, covering all of the key concepts and features, and showing you how to effectively integrate PHP and MySQL to build powerful websites. The book begins with a vast overview of PHP's capabilities, starting with a survey of the installation and configuration process on both the Windows and Linux platforms. Next, several chapters are devoted to basic PHP concepts, including variables, datatypes, arrays, functions, string manipulation, and processing user input. Other key PHP topics are also covered, including PEAR, session handling, LDAP integration, the Smarty templating engine, Web services, and PDO.






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Pro SQL Server 2008 Relational Database Design and Implementation

Learn effective and scalable database design techniques in a SQL Server environment. Pro SQL Server 2008 Relational Database Design and Implementation covers everything from design logic that business users will understand all the way to the physical implementation of the design in a SQL Server database. Grounded in best practices and a solid understanding of the underlying theory, authors Louis Davidson, Kevin Kline, Scott Klein, and Kurt Windisch show how to “get it right” in SQL Server database design and lay a solid groundwork for the future use of valuable business data.





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Harvard Business Review on Customer Relationship Management AD

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.





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